Glam Seamless, Soho, New York by Sergio Mannino Studio

Project Details
Architects:
Country:
Address: Soho, New York
Categories:
Program
Project Area: 1,900 sq.ft.
Project Year: 2018
Photographer:
Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest

Text description provided by the architects: Glam Seamless is a well-established online business dedicated to high-quality, high-end hair extensions founded by Alexandra Cristin. Until now, Glam has been an entirely online venture. Recently Cristin contacted Sergio Mannino to create her first shop in Soho, NYC. A few months down the track, and Glam Seamless is up and running.

Glam Seamless, Soho, New York by Sergio Mannino Studio
© Sergio Mannino

As an online business, Glam is pink, white and – you guessed it – glam. We needed to translate this brand into a physical space; at Sergio Mannino Studio, this is our job, and we love it. Designing the ‘physical version’ of an online brand is always an interesting challenge – and we know how important it is to succeed at the first attempt.

Glam Seamless, Soho, New York by Sergio Mannino Studio
© Sergio Mannino

The salon is a smooth cream and millennial pink, with shimmering ombre string curtains defining and separating the two areas of the store. Together with the color scheme, the curtains contrast elegantly with the clean, modern-retro-inspired lines of the salon counters and displays. The displays are part glass, part sheer surface and part handmade pink Terrazzo tiles.

Glam Seamless, Soho, New York by Sergio Mannino Studio
© Sergio Mannino

One of the design challenges we faced in this project was incorporating the pretty in pink-ness of Glam’s brand into the design – which is its main aesthetic. Baby pink is a difficult color, because it all too easily makes a space feel childish or just too cutesy. The light wooden floor, the subtly textured Terrazzo tiles, the glass in various places throughout the design, and the bold shapes of the lights and custom mirrors all helped to offset this. We wanted a feminine space that was soft but strong – and these design decisions came together to make it happen.

Glam Seamless, Soho, New York by Sergio Mannino Studio
© Sergio Mannino

Glam Seamless – the brand – enables both the convenience of the online and the social experience of the physical in the expanding world of hair extensions. At Sergio Mannino Studio we loved translating the Glam aesthetic into a beautiful space right in the heart of spicy Soho.

view the complete gallery
Share this article
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on reddit
Share on tumblr
see more
You might also like