Unsuspecting passengers could hardly believe their eyes when they boarded the bus on 7 September and stepped right into a Zara Larsson concert.
During the Silent Bus Sessions, the Swedish artist performed unique versions of two songs on board one of Gothenburg’s new electric buses. Music videos of the performance are now being released. The purpose of the campaign is to promote ElectriCity, the collaboration that resulted in the new electric bus route.
Since June, public transport users in Gothenburg have had the opportunity to try a new, significantly quieter travel option. The new bus route 55 opened on 15 June. It has three completely electric buses and seven electric hybrid buses.
It was a very special recording session, partly because of performing “Better You” for the first time, and above all because of the unusual setting, where none of the passengers knew what was going to happen,
– says Zara
About ElectriCity: The Silent Bus Sessions was produced to demonstrate how silent the new electric buses are – the noise level is so low that acoustic concerts and video recordings can take place on board.
The unique collaboration that resulted in the new electric bus route is called ElectriCity and includes representatives from industry, academia and municipal and regional administrations.
“Rising noise levels represent a serious health problem in metropolises around the world. That’s why we’re convinced that electric public transport in cities is the way forward. But a real difference can only be achieved if there is collaboration between vehicle manufacturers, urban planners, public transport, energy companies and academia. This collaboration is the unique strength of the ElectriCity project,” says Niklas Gustafsson, Chief Sustainability Officer, Volvo Group.