Throughout history, people have used flowers to project a variety of meanings and messages. Flowers accompany our sweetest and most solemn moments, one of the few elements equally present at both birth and in death. Why is it that we are so drawn to flowers? Perhaps we see a little of ourselves in them — in and out of bloom, vivacious and fragile at the same time.
At the intersection of art, technology, and multi-sensory elements, The Art of Bloom invites guests to explore the symbiotic relationship between humanity and nature. Showers of petals, interactive light, memory invoking scents and sound will awaken your senses. Featuring 3,500 real flowers, 6 million falling petals, and a custom fragrance permeating the exhibit, the experience opens one’s perspective by starting with the familiar.
Cutting-edge lighting technology and AR interactions blending both the physical and digital add to the overall feeling of heightened reality. Through seven AR stations, visitors activated elements of nature that represented the concrete and the ethereal needs that humans and flowers both share, such as soil, water, light, and time. The Art of Bloom affords visitors the opportunity to connect with – and carefully examine their relationship to – nature.
About The Art of Bloom
The Art of Bloom was designed in collaboration with Tokyo- and LA-based design firm Daikoku Design Institute and Intertrend Communications.
The exhibition was open to the public from July 24, 2019 through September 29, 2019 at the Edison Theatre in downtown Long Beach.
View the complete gallery
Producer: Intertrend Communications
Lighting & technology design: B1n4ry Visuals
AR design: Rumu Innovations
Fragrance design: Yosh Han and Harris Fragrances
Floral Design: Rawfinery