New designer vanity company focuses on quality materials, and mindful, classic designs

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Mark Wolinsky, Owner and President of WETSTYLE, and Mario Muto, notable designer for Crate&Barrel, Pottery Barn, and other world-renowned brands, are proud to introduce BEMMA, a new company focused on designer vanities and accessories. With the launch of eight inaugural collections at the Kitchen & Bath Industry Show (KBIS) 2020 in Las Vegas to overwhelming response, BEMMA is focused on addressing a clear gap in the luxury/high-end vanity market segment.

The BEMMA line was created to differentiate itself from the sea of grey vanities that are out there,” says Mario Muto, General Manager and Head Designer at BEMMA Design. “We are developing bolder designs from a modernist viewpoint, yet which are equally suited to traditional or classic homes.


Filling a void

Following an in-depth market study and competitive analysis of the vanity space, BEMMA was launched as a solution to compete in the mid to lower high-end product market, addressing a void created by a series of mergers, acquisitions, and failings in the industry. By focusing on a new design aesthetic of quality transitional and traditional products, at an attractive price point, BEMMA enters the market as a competitive alternative to Ferguson’s James Martin and Signature Hardware collections, among others.

With some of the dynamics unfolding in the industry, we saw an opening for a reasonably priced, mid to lower high-end product,” explains Mark Wolinsky, Owner and President of WETSTYLE and founding partner of BEMMA. “We created this company to focus on vanities ranging from $1,200-$3,000, including countertop, sink, vanity, and backsplash, and we believe that many independent distributors will be interested in selling some nice new designs.


Built for the long run

With its generous use of solid woods, inlaid satin brass metal trim, and Sherwin Williams Level-5 finishes, BEMMA is focused on delivering high-end, design-driven vanities featuring attractive new colours and design aesthetics. Embracing both style and quality, BEMMA’s line of vanities are built to last by virtue of their dovetail construction and incorporation of solid materials including kiln-dried oak, walnut, and birch wood, European soft-closing drawer glides, Italian Carrara marble, high-end Sherwin Williams lacquer finishes, brass handles, ceramic glazes, and more.

BEMMA’s eight contemporary, traditional, and transitional collections, including Gracie, Montauk, Lucio, Terra, Canyon, Hudson, Zanzi, and Clara, feature refined form and function, with clean, sophisticated lines and a variety of elegant finishes. Most of the collections are available in four sizes, ranging from 24” to 60”, in multiple choices of colour, and all of the collections are backed by a five-year warranty.


Founders Club

In addition to distinguishing itself with fresh new designs, exceptional quality, and reasonable price points, BEMMA is offering an attractive go-to-market approach to potential distributors. Beginning in June 2020, BEMMA products will be stocked on both the East and West coasts, available for quick shipments from either Atlanta or Los Angeles for 1-2 day delivery.

Additionally, BEMMA is offering a very compelling program to its first 100 founding distributors. The Founders Club program is a distributor model offering exclusivity, enhanced customer service, priority shipping, and priority positioning on leads. Founders Club exclusive membership also provides access to BEMMA marketing content and promotional material, including two display vanities and mirrors of the distributor’s choice, shipped free of charge.

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